★ best sellers ★
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Rapunzel Kit
Regular price $49.99Regular priceUnit price per -
ELA E CARIOCA STYLING CREAM 3ABC 480g
Regular price $16.99Regular priceUnit price per -
XAPADINHA DISCIPLINARY BALM 200ml
Regular price $11.99Regular priceUnit price per -
MORTE SÚBITA MASK 450g
Regular price $16.99Regular priceUnit price per
★ shop by collection ★
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Morte Súbita
The Morte Súbita line for damaged hair puts an end to dry...
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Meu Cacho Minha Vida
Provides softness and delicacy to the hair, increasing humidity natural and elasticity!
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Be(M)dita Ghee
If you had a life based on the following doubt: pear, grape,...
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Ela é Carioca
An incredible hair care ritual for all hair types, from natural to...
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Liso, Leve and Solto
You know that smooth ruffle we LOVE but doesn't last long? Now...
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Lola Vintage
A SMOOTHING CREAM that provides an incredible smooth, with shine and high...
FRIZZY HAIR? HAIR LOSS? DAMAGED HAIR? WHATEVER YOU NEED, i've GOT YOU!
Take our personalized hair quiz to find the right beauty-conscious product(s) for you.
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CRUELTY-FREE, ALWAYS
Our cruelty-free hair products are never tested or manufactured in ways that involve animals or animal experimentation.
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VEGAN & natural
Our vegan haircare does NOT contain animal or animal-derived ingredients. They DO NOT contain parabens, sulfates, GMO's, mineral oils, paraffin, phthalate or insolvent silicones.
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INNOVATIVE
From our formulas to our signature packaging, we're continuously working on new ways to make you happy and healthier.
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RECYCLABLE PACKAGING
All of our packaging is designed & produced to be free-of-waster as a way of contributing to our beautiful planet.
